Road safety part of carnival
Aboriginal communities across the state gathered in Raymond Terrace on the October long weekend for the 44th annual NSW Aboriginal Rugby League Knockout.
The carnival is one of the biggest Aboriginal sporting events in the country. More than 60 football teams comprising men, women and youth were involved in four days of footy and community celebration.
About 15,000 people attended the carnival in the Hunter, with thousands more watching on National Indigenous Television.
With Aboriginal Australians over-represented in NSW road statistics, targeted road safety messages were an important part of the knockout weekend.
A road safety team promoted the Plan B campaign using a drink driving trailer, reminding people that if you are having a few drinks, driving is not an option.
Plan B signs on the football goal posts and on road safety banners along main highways and roads leading to the grounds helped reinforce the road safety message.
We sponsored the Timber Cup in 2013 and 2014 through the Northern United Football Club. The sponsorship included television broadcasts on NITV that featured road safety messages on players, on the field and throughout the televised matches. Our main road safety message on match day was ‘Get Licensed. Get Legal. Get Work.', a program to help and encourage Aboriginals to get a driver’s licence – a must for employment in many jobs in the Northern Rivers region.
We also promoted local road licensing initiatives led by TAFE and ACE On The Road, organisations that have helped more than 100 Aboriginal people work towards getting a driver's licence.
The Timber Cup, first contested in 1926, is an invitation-only match and features some of the best indigenous players from local competitions lining up beside each other. Northern Bundjalong won the cup 30-26 in 2014 , while in 2013, Southern Bundjalong took victory 16-6.
Aboriginal All Stars
During the coverage of the Aboriginal All Stars Rugby League event on the NITV network in February 2014, we organised the screening of road safety advertisements.