Centre for Road Safety

Don't rush

The successful "Don't Rush" campaign shows how more lives would be lost if there were no speed cameras. Watch our video or read a transcript.


Speed cameras save lives

This version of Don't Rush focuses on prevention and highlights the human cost associated with speed-related crashes. The campaign shows the impact of a speed-related crash on the community and how this can be prevented if people stick to the speed limit.

Slowing down means that ambulance officers, police, rescue teams, doctors and coroners don't have to attend these preventable incidents. Slowing down also means that husbands, wives and children don't have to live without their loved ones.

Main messages

Speed-related crashes happen every week in NSW. Speed cameras support high visibility policing and are put in high-risk locations where people have been injured or killed. About 160 people die and 4200 people are injured in speed-related crashes each year. Our evidence shows that speed cameras, high visibility policing and strong public education campaigns change driver behaviour and help prevent crashes.

Drivers change behaviour

The 2014 speed camera review found there was a 90 per cent reduction in deaths and a 40 per cent reduction in injuries at fixed speed camera locations. Since 2010 when mobile speed cameras were introduced, fatalities have been trending downwards.


Transcript: Transcript: Speeding affects more than just you. Don’t Rush

[A father and mother stand with their two young children on a footpath alongside a road on a suburban street. Their faces show expressions of concern and anguish.]

Narrator: The neighbours that saw.

[The camera zooms out as a paramedic steps into the foreground.]

Narrator: The paramedic who helped.

[The camera continues to zoom out and as a doctor in green scrubs joins the paramedic and family lined up along the street.]

Narrator: The doctor who tried.

[The camera zooms out further to show a nurse dressed in blue scrubs.]

Narrator: The nurse who consoled.

[As the camera zooms out further, a woman dressed in a black suit joins the other characters lined up along the footpath.]

Narrator: The coroner who examined the body.

[A woman and young boy holding flowers walk into view. The woman holds the boy’s shoulders to comfort him.]

Narrator: The wife who cried.

[The boy walks towards a power pole and places the flowers at its base.]

Narrator: The son who lost a dad.

[The camera angle shifts to reveal a fixed speed camera near the power pole. As this happens, the people on the footpath disappear from view. A car drives past the speed camera.]

Narrator: The speed camera that helped prevent it all. Don’t Rush.

[End credits: Speed cameras help reduce fatalities. Don’t Rush. NSW Government. Transport for NSW]

Voice over: Authorised by the NSW Government Sydney. [End credits: Authorised by NSW Government Sydney. Spoken by E Maine.]

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