Centre for Road Safety

Closer to home than you think (1 minute)

A man is interviewed in the street.

Interviewer: So last year, 348 people died on our roads. What do you think would be a more acceptable number?

Man: Um, acceptable, 70 maybe, probably 70.

[The interviewer speaks into a radio.]

Interviewer: Can you send 70?

[A group of 70 people emerges from around a corner and walks toward the man. They are all members of his family.]

Interviewer: Actually, this is what 70 people looks like.

[The man realises the people are all members of his family.]

Man: That’s my family.

Interviewer: So, now what do you think would be a more acceptable number?

Man: Zero…..zero.

[The man wipes tears from his eyes. His little girl runs up to give him a hug, followed by his entire family.]

Girl: Dad!

Graphic: Closer to home than you think.

End credits: Towards Zero, NSW Government, Transport for NSW.

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