Centre for Road Safety

Slow Down

The successful "Slow Down" campaign shows how more lives would be lost if there were no speed cameras. Watch our video or read a transcript.


Speed cameras save lives

This version of Slow Down focuses on prevention and highlights the human cost associated with speed-related crashes. The campaign shows the impact of a speed-related crash on the community and how this can be prevented if people stick to the speed limit.

Slowing down means that ambulance officers, police, rescue teams, doctors and coroners don't have to attend these preventable incidents. Slowing down also means that husbands, wives and children don't have to live without their loved ones.

Main messages

Speed-related crashes happen every week in NSW. Speed cameras support high visibility policing and are put in high-risk locations where people have been injured or killed. About 160 people die and 4200 people are injured in speed-related crashes each year. Our evidence shows that speed cameras, high visibility policing and strong public education campaigns change driver behaviour and help prevent crashes.

Drivers change behaviour

The 2014 speed camera review found there was a 90 per cent reduction in deaths and a 40 per cent reduction in injuries at fixed speed camera locations. Since 2010 when mobile speed cameras were introduced, fatalities have been trending downwards.