Closer to home than you think (1 minute)
A man is interviewed in the street.
Interviewer: So last year, 347 people died on our roads. What do you think would be a more acceptable number?
Man: Um, acceptable, 70 maybe, probably 70.
[The interviewer speaks into a radio.]
Interviewer: Can you send 70?
[A group of 70 people emerges from around a corner and walks toward the man. They are all members of his family.]
Interviewer: Actually, this is what 70 people looks like.
[The man realises the people are all members of his family.]
Man: That’s my family.
Interviewer: So, now what do you think would be a more acceptable number?
[The man wipes tears from his eyes. His little girl runs up to give him a hug, followed by his entire family.]
Graphic: Closer to home than you think.
End credits: Towards Zero, NSW Government, Transport for NSW.
Back to Towards Zero.