Centre for Road Safety

Man on the street (30 seconds)

A man is interviewed in the street.

Interviewer: In 2019, 352 people died on our roads. What do you think would be a more acceptable number?

Man: Um, acceptable, 70 maybe.

[A group of 70 people emerges from around a corner and walks toward the man. They are all members of his family.]

Interviewer: Actually, this is what 70 people looks like.

[The man realises the people are all members of his family.]

Man: That’s my family.

Interviewer: So, now what do you think would be a more acceptable number?

Man: Zero…..zero.

[The man wipes tears from his eyes. His little girl runs up to give him a hug.]

Girl: Dad!

Graphic: Too many lives lost on Nsw roads. Our goal is zero.

End credits: NSW Government, Towards Zero, towardszero.nsw.gov.au

Back to Towards Zero.