Danger increases with speed
High vehicle speeds greatly increase the risk of injury and death to pedestrians.
The speed at which a vehicle is travelling when it hits a pedestrian (the impact speed) determines the severity of the injury and the chances of survival. Drivers need to slow down and prepare to stop for pedestrians.
In a crash between a car and a pedestrian, there is a 10 per cent risk that a pedestrian will be killed at 30 km/h, 40 per cent risk at 40 km/h, and a 90 per cent risk at 50 km/h.