To engage the community and help change unsafe behaviour on the roads, we develop education and awareness campaigns.
Towards Zero highlights the human element of the road toll and encourages all road users to change the way we think about road safety.
The Mistakes campaign encourages drivers to slow down because it's difficult to know what is up ahead.
Our Mobile Drug Testing (MDT) campaign warns drivers that NSW Police can test them for drugs anytime, anywhere, there’s no escaping it.
Ride to Live gets to the heart of what keeps motorcyclists safe: making good decisions. The campaign gives riders useful information about the risks they face on the road and how they can best manage them.
Don't trust your tired self focuses on drivers before they get behind the wheel, helping to reduce the number of fatigue-related crashes.
The success of Don’t Rush continues with "How sorry will you be?", encouraging passengers to tell speeding drivers to slow down. Earlier versions of the campaign showed how more lives would be lost if there were no speed cameras and presented frontline medical staff directly impacted by the consequences of road trauma.
The Plan B drink driving campaign is about making positive choices to get home safely after a night out, reinforcing the safety message that if you are having a few drinks, driving is not an option.
Our Get Your Hand Off It campaign has been extended to highlight the serious consequences of using your mobile phone illegally while driving. Taking your eyes off the road for just two seconds could cost you, or those you care about, everything.
Look Out Before You Step Out aims to improve pedestrian safety, particularly on higher risk urban roads. Upgrades to pedestrian safety infrastructure include changes to traffic signal timing to protect pedestrians from turning cars and more high pedestrian activity 40km/h speed zones.
The Be Bus Aware campaign features Bus Safety Week, highlighting the importance of bus safety for all road users. Buses are large, heavy vehicles and can’t stop quickly.
Go Together helps drivers, bicycle riders and pedestrians understand how changes to the law will help everyone respect each other's space and stay safe.
Our Double Demerits Think Twice road safety campaign encourages safe behaviour on our roads, reminding drivers and riders that during double demerit periods the consequences for breaking the road rules are more severe.
They're counting on you encourages the correct use of child car seats and raises awareness that many seats are not fitted correctly. It also includes our new video on driveway safety featuring TV personality Scott Cam.
Road Rules Awareness Week helps anyone whose knowledge of the road rules isn't as thorough as it used to be. During the annual week, road users are encouraged to phone a special hotline to have their questions answered by road safety experts.
Slow down and give us space aims to improve safety for those who work at the roadside responding to crashes and breakdowns.