Centre for Road Safety

Making the right decisions

Watch the commuter and recreational Ride to Live TV campaigns or read transcripts.

 

Riders must manage risks

We have developed the Ride to Live campaign to get to the heart of what keeps motorcyclists safe: making good decisions. The campaign gives riders useful information about the risks they face on the road and how they can best manage them. The campaign was developed with support from the Motor Accidents Authority and advice from the main motorcycling bodies in NSW.

Dave Cooke of the NSW Motorcycle Alliance said a lot of work went into making sure the campaign is useful, relevant and sends the right message to riders. He said good riders constantly assess risks and that great motorcyclists make great decisions, which is the message of the campaign.

Brian Wood of the Motorcycle Council of NSW said the campaign is all about giving riders better information on the risks they face and practical strategies for how to deal with them.

The campaign includes ads on TV, radio, billboards, online and on buses, as well as YouTube videos.

Website launched

The Ride to Live website features hazard tests to check your responses to the different risks you face as riders. There are also tips on a wide range of topics, such as braking distances and selecting the right helmet and protective gear.

Interactive maps show some of the state’s most popular riding routes with live traffic updates, an explanation of where recent crashes have occurred, and where to find rest stops, petrol, food and accommodation.

Riders at risk

There were almost 2700 motorcyclists killed or injured in NSW last year. Our statistics show that even though motorcycles only represent 4 per cent of motor vehicle registrations, they account for 21 per cent of all road fatalities and 12 per cent of all road injuries. The campaign targets commuter and recreational riders and addresses the different risks they face.

Commuter riders are more likely to have crashes with other vehicles and at intersections, while recreational riders are more prone to single vehicle crashes or incidents on curves.

Drivers

Ride to Live was not only directed at motorcyclists, but to drivers as well, with a television ad specifically aimed at motorists.

The ad challenges drivers to think about how closely they look for motorcyclists. It helps remind drivers to check blind spots and look out for motorcyclists, so they can help them ride to live.

Ride to Live Driver video, 15 seconds

Read a transcript.

 

Ride to Live commuter rider, 15 seconds

Read a transcript.

Ride to Live commuter rider, 15 seconds

Read a transcript.

Ride to Live recreational rider, 15 seconds

Read a transcript.